Group Leads: catch buying signals in WhatsApp groups

If your business lives in WhatsApp groups — property, wholesale, travel, local trade — the enquiries are already there, scrolling past. Group Leads watches the groups your connected number is in and turns messages that match your rules into leads.

How matching works

This is literal keyword matching, not AI. It does exactly what you tell it, which makes it predictable — and means a rule that is too narrow will quietly catch nothing. A rule has three lists:

Worked example: a letting agent

The rule the placeholders suggest, and what it does:

• “Looking to rent a 2bhk in Baner” → caught.
• “Anyone know a good PG near the shop?” → caught.
• “Rent paid for the flat, thanks” → skipped, because of But never.
• “Looking to rent a car” → skipped: nothing from the second list.

The star

A trailing * matches any ending, so rent* catches rent, rental, renting and rented. It is a prefix, so it will also catch unrelated words that happen to start the same way — car* matches carpet. Keep stems long enough to be distinctive.

Writing a rule

1. Name it for what it finds

   “Buying intent”, not “Rule 1” — the name appears on every lead it creates.
2. Start with Catches only

   Put in the words people actually type, including misspellings and the other languages your groups use. Leave the other two lists empty at first.
3. Let it run for a day, then narrow

   Look at what it caught. Too much noise? Add the common false-positive phrases to But never, or add a second required word with And one of.

What happens to a match

A match does not become a lead on its own. It goes into the To review queue with the matched keyword, an excerpt of the message, the group it came from and a link to open that group chat. You then choose:

• Create lead — it becomes a lead you can work through the pipeline.
• Dismiss — it goes away, and the rule carries on watching.

Unreviewed and dismissed matches are deleted after 90 days, so the queue does not quietly become a permanent store of other people’s messages. Work it regularly.