WA Broadcast

One WhatsApp number.
Your whole team answering.

WhatsApp gives one number to one phone. That works until two people are answering it, nobody knows who replied, and a customer waits four hours because everyone assumed someone else had it.

Every conversation gets an owner

A conversation is assigned to one agent, so there is always a name against it. Routing rules do the assigning as messages arrive — you can match on any of these, combine them with AND or OR, and order the rules so the most specific wins.

Match onFor example
What the message saysAnything mentioning “refund” goes to the senior agent.
A tag on the contactContacts tagged “dealer” skip the queue.
Which channel it came fromWeb-chat enquiries route separately from WhatsApp.
Time of dayAfter 7pm, everything goes to whoever is on the late shift.

A rule can assign the agent, apply a label, or raise the conversation to the priority SLA tier — or all three at once.

A timer on every conversation

Each conversation carries a response deadline on one of two tiers, standard or priority. A background check runs every five minutes, marks anything past its deadline as breached, and raises an alert in the app — so a slow reply surfaces while it can still be rescued, not in next month's report.

Breaches are recorded against the conversation, so the pattern is visible later: which agent, which channel, which time of day.

Ask a colleague without leaving the chat

Internal DMs and group channels live in the same app, with presence, read receipts and reactions. The usual alternative — discussing a customer in a separate WhatsApp group on everyone's personal phone — is how context gets lost when someone leaves.

Try it with two agents first

Connect one number, add a colleague, and watch how assignment behaves on real messages before you move the whole team across.

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