Your WhatsApp Business profile
4 min read
When somebody taps your name in WhatsApp they see a profile. It is the cheapest trust signal you have, and most businesses never fill it in.
What customers see
- Description — a sentence or two on what you do. Concrete beats corporate.
- Category — how WhatsApp classifies the business.
- Address — worth filling in for anywhere customers can visit.
- Email and websites — up to two links.
- Opening hours — so people know whether to expect an answer now.
Editing it
Open Business Profile, make the changes and save. They go to WhatsApp and appear on the profile within a few minutes. With several connected numbers, each has its own profile — pick the number first.
Next steps
More in Administration
- Channels and numbers: managing more than oneRunning several numbers, keeping them healthy, and choosing between them.
- Routing: get each chat to the right personAutomatic assignment rules, rotation, and the fallback when nobody answers.
- Integrations: Google Sheets, Zoho, Zoom and callsConnecting Google Sheets, Zoho CRM, Zoom and click-to-call.
- The developer API and webhooksAPI keys, sending programmatically, and subscribing to webhooks.